Course description
Acquire the knowledge needed to manage a business internationally, focusing on processes, the value chain and a global mindset, and strengthen and systematise your knowledge of institutional support for internationalisation. You will also learn to identify solutions to companies' day-to-day operational problems.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
1. STRATEGIC VIEW OF INTERNATIONAL BUSINESS
1.1. International trade and contracting.
1.2. International trade, operations and elements.
1.3. Trade and its concepts.
1.4. Stages and factors in trade and marketing.
1.5. Types of commercial operations.
1.6. International trade and its operations.
1.7. Elements involved in foreign trade.
1.8. Customs.
1.9. Customs processes and elements.
1.10. Trade regimes.
1.11. Contracts and documents.
2. IDENTIFYING BUSINESS OPPORTUNITIES. FINDING CUSTOMERS
2.1. International marketing, the globalisation of markets and the international company.
2.2. Introduction to marketing: concepts and variables.
2.3. Scope, evolution and stages of development of marketing.
2.4. Marketing milestones.
2.5. Importance and criticism.
2.6. The 10 steps of marketing.
2.7. The marketing mix.
2.8. McCarthy's 4 Ps.
2.9. Theories explaining international trade.
2.10. The World Trade Organization (WTO).
2.11. The globalisation of markets.
2.12. The globalisation of demand and supply.
2.13. Global strategies.
2.14. Definition of international marketing; differences between marketing and international marketing.
2.15. The international company, advantages of internationalisation, types of international companies.
2.16. The global environment, opportunities in international markets through market research and SWOT analysis, internal diagnosis of the international company.
2.17. The political and economic environment, the cultural and legal environment.
2.18. Opportunities in international markets.
2.19. The world's economic blocs.
2.20. International market research, research methods.
2.21. International marketing information system.
2.22. Market selection, SWOT analysis (external), internal analysis (of the company).
2.23. International market segmentation. Segmented marketing.
2.24. Drawing up the international marketing plan, international marketing strategies and competitive strategies. Business product development and pricing management.
2.25. The international marketing plan, elements of the international marketing plan.
2.26. International marketing strategies, factors that favour adaptation, competitive strategies.
2.27. International marketing mix policies and strategies.
2.28. Product planning and development.
2.29. Stages in launching new products.
2.30. International pricing management, international pricing strategies.
2.31. Standardised or adapted prices.
2.32. International distribution, types and strategies. Benchmarking and international competition.
2.33. Distribution at international level.
2.34. Independent distributors.
2.35. Selecting independent distributors, sales subsidiary.
2.36. Exporting through cooperation.
2.37. International advertising and sales promotion.
2.38. Benchmarking and international competition.
3. DEFINING THE INTERNATIONAL OFFER
3.1. International sales and logistics.
4. INTERNATIONAL NEGOTIATION AND CONTRACTING
4.1. International trade and contracting.
5. INCOTERMS. DOCUMENTS FOR INTERNATIONAL OPERATIONS. SETTING THE EXPORT PRICE
5.1. International commercial terms.
5.2. Physical protection of goods.
6. FINANCIAL ASPECTS OF INTERNATIONAL TRADE. PAYMENT METHODS AND FINANCING OF OPERATIONS. INTERNATIONAL RISKS AND RISK COVERAGE
6.1. International payment methods.
6.2. Cargo insurance.
7. THE OPERATIONAL INTERNATIONALISATION PLAN
7.1. Customs clearance.
7.2. Liability in transport.
7.3. International operators.
8. INSTITUTIONAL SUPPORT FOR INTERNATIONALISATION
8.1 Public bodies and programmes providing information and support for export promotion
8.2 Official bodies providing financial support for internationalisation
1.1. International trade and contracting.
1.2. International trade, operations and elements.
1.3. Trade and its concepts.
1.4. Stages and factors in trade and marketing.
1.5. Types of commercial operations.
1.6. International trade and its operations.
1.7. Elements involved in foreign trade.
1.8. Customs.
1.9. Customs processes and elements.
1.10. Trade regimes.
1.11. Contracts and documents.
2. IDENTIFYING BUSINESS OPPORTUNITIES. FINDING CUSTOMERS
2.1. International marketing, the globalisation of markets and the international company.
2.2. Introduction to marketing: concepts and variables.
2.3. Scope, evolution and stages of development of marketing.
2.4. Marketing milestones.
2.5. Importance and criticism.
2.6. The 10 steps of marketing.
2.7. The marketing mix.
2.8. McCarthy's 4 Ps.
2.9. Theories explaining international trade.
2.10. The World Trade Organization (WTO).
2.11. The globalisation of markets.
2.12. The globalisation of demand and supply.
2.13. Global strategies.
2.14. Definition of international marketing; differences between marketing and international marketing.
2.15. The international company, advantages of internationalisation, types of international companies.
2.16. The global environment, opportunities in international markets through market research and SWOT analysis, internal diagnosis of the international company.
2.17. The political and economic environment, the cultural and legal environment.
2.18. Opportunities in international markets.
2.19. The world's economic blocs.
2.20. International market research, research methods.
2.21. International marketing information system.
2.22. Market selection, SWOT analysis (external), internal analysis (of the company).
2.23. International market segmentation. Segmented marketing.
2.24. Drawing up the international marketing plan, international marketing strategies and competitive strategies. Business product development and pricing management.
2.25. The international marketing plan, elements of the international marketing plan.
2.26. International marketing strategies, factors that favour adaptation, competitive strategies.
2.27. International marketing mix policies and strategies.
2.28. Product planning and development.
2.29. Stages in launching new products.
2.30. International pricing management, international pricing strategies.
2.31. Standardised or adapted prices.
2.32. International distribution, types and strategies. Benchmarking and international competition.
2.33. Distribution at international level.
2.34. Independent distributors.
2.35. Selecting independent distributors, sales subsidiary.
2.36. Exporting through cooperation.
2.37. International advertising and sales promotion.
2.38. Benchmarking and international competition.
3. DEFINING THE INTERNATIONAL OFFER
3.1. International sales and logistics.
4. INTERNATIONAL NEGOTIATION AND CONTRACTING
4.1. International trade and contracting.
5. INCOTERMS. DOCUMENTS FOR INTERNATIONAL OPERATIONS. SETTING THE EXPORT PRICE
5.1. International commercial terms.
5.2. Physical protection of goods.
6. FINANCIAL ASPECTS OF INTERNATIONAL TRADE. PAYMENT METHODS AND FINANCING OF OPERATIONS. INTERNATIONAL RISKS AND RISK COVERAGE
6.1. International payment methods.
6.2. Cargo insurance.
7. THE OPERATIONAL INTERNATIONALISATION PLAN
7.1. Customs clearance.
7.2. Liability in transport.
7.3. International operators.
8. INSTITUTIONAL SUPPORT FOR INTERNATIONALISATION
8.1 Public bodies and programmes providing information and support for export promotion
8.2 Official bodies providing financial support for internationalisation