Course description
Identify the basic aspects of the main internet services related to online business and sales activity, and the launch of an online shop.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
1. THE COMPANY ON THE INTERNET.
1.1. Computing in the company.
1.1.1. Introduction to computing. Basic concepts.
1.1.2. Physical components: hardware.
1.1.3. Logical components (programs): software.
1.1.4. The evolution of computing.
1.2. The internet.
1.2.1. Definition.
1.2.2. Hardware and software requirements.
1.2.3. The TCP/IP protocol.
1.2.4. Utilities.
1.2.5. Internet content.
1.3. E-commerce.
1.3.1. Definition.
1.3.2. Basic factors.
1.3.3. E-commerce versus traditional commerce.
1.3.4. Stages of e-commerce.
1.4. Usability.
1.4.1. Definition.
1.4.2. Structure.
1.4.3. Bandwidth.
2. E-COMMERCE: APPLICATION AND DEVELOPMENT.
2.1. The company on the internet.
2.1.1. The internet revolution.
2.1.2. The internet in the company.
2.1.3. Considerations before going online.
2.1.4. Defining objectives and getting started.
2.2. Business models.
2.2.1. Models by type of sale.
2.2.2. Models by orientation.
2.2.3. Models by device.
2.3. Legal aspects.
2.3.1. Tax policy.
2.3.2. Taxation.
2.3.3. Applicable legislation.
2.3.4. Data protection.
2.4. Security and payment methods.
2.4.1. Encryption.
2.4.2. Payment methods.
2.5. Online marketing.
2.5.1. Definition.
2.5.2. Online media.
2.5.3. The fifth "P": personalisation.
3. LAUNCHING AN ONLINE SHOP.
3.1. The shopping list.
3.2. Strategies.
3.3. Planning an online campaign.
3.4. Errors and barriers to e-commerce growth.
3.5. The nine problems of e-business.
1.1. Computing in the company.
1.1.1. Introduction to computing. Basic concepts.
1.1.2. Physical components: hardware.
1.1.3. Logical components (programs): software.
1.1.4. The evolution of computing.
1.2. The internet.
1.2.1. Definition.
1.2.2. Hardware and software requirements.
1.2.3. The TCP/IP protocol.
1.2.4. Utilities.
1.2.5. Internet content.
1.3. E-commerce.
1.3.1. Definition.
1.3.2. Basic factors.
1.3.3. E-commerce versus traditional commerce.
1.3.4. Stages of e-commerce.
1.4. Usability.
1.4.1. Definition.
1.4.2. Structure.
1.4.3. Bandwidth.
2. E-COMMERCE: APPLICATION AND DEVELOPMENT.
2.1. The company on the internet.
2.1.1. The internet revolution.
2.1.2. The internet in the company.
2.1.3. Considerations before going online.
2.1.4. Defining objectives and getting started.
2.2. Business models.
2.2.1. Models by type of sale.
2.2.2. Models by orientation.
2.2.3. Models by device.
2.3. Legal aspects.
2.3.1. Tax policy.
2.3.2. Taxation.
2.3.3. Applicable legislation.
2.3.4. Data protection.
2.4. Security and payment methods.
2.4.1. Encryption.
2.4.2. Payment methods.
2.5. Online marketing.
2.5.1. Definition.
2.5.2. Online media.
2.5.3. The fifth "P": personalisation.
3. LAUNCHING AN ONLINE SHOP.
3.1. The shopping list.
3.2. Strategies.
3.3. Planning an online campaign.
3.4. Errors and barriers to e-commerce growth.
3.5. The nine problems of e-business.