Course description
Acquire the knowledge needed to perform the role of Community Manager, using social media based on a defined digital marketing plan.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
1. THE COMMUNITY MANAGER PROFILE
1.1. What is a Community Manager? A CM's day-to-day work.
1.2. The social media department: profiles, objectives, resources.
1.3. Personal brand.
1.4. Community Manager testimonials.
2. MARKETING & COMMUNICATION 2.0
2.1. Web 2.0 and prosumers 2.0. What social media and Communication 2.0 are.
2.2. Brand 2.0 and online reputation.
2.3. The blogosphere.
2.4. Long tail, e-commerce 2.0 and eCRM.
2.5. Cloud computing.
2.6. Crowdsourcing and crowdfunding.
2.7. Innovation in communication and marketing: augmented worlds, virtual worlds, mirror worlds, lifelogging, artificial intelligence, marketing.
2.8. Economic intelligence and open data.
2.9. Search engine marketing.
2.10. Viral marketing.
2.11. Mobile marketing.
3. PROFESSIONAL USE OF SOCIAL MEDIA
3.1. Platforms.
- Facebook
- Twitter
- LinkedIn
- YouTube
- Tuenti
- Google+
- An effective digital CV
- Geolocation, a practical approach
- RSS/podcasting
- Social gaming platforms
- Blogs: WordPress. Demand Media
3.2. The app ecosystem and the multi-device environment.
3.3. Social media metrics and ROI.
3.4. Tools for monitoring social media and SMO.
3.5. The communication plan.
3.6. Creating content for your community.
3.7. Managing content at a 2.0 event.
3.8. Legal aspects of new technologies illustrated with case studies.
3.9. Building loyalty on social media and the internet.
4. DIGITAL MARKETING PLAN
4.1. Proposals applied to a digital marketing plan.
4.2. Results of a digital marketing plan.
1.1. What is a Community Manager? A CM's day-to-day work.
1.2. The social media department: profiles, objectives, resources.
1.3. Personal brand.
1.4. Community Manager testimonials.
2. MARKETING & COMMUNICATION 2.0
2.1. Web 2.0 and prosumers 2.0. What social media and Communication 2.0 are.
2.2. Brand 2.0 and online reputation.
2.3. The blogosphere.
2.4. Long tail, e-commerce 2.0 and eCRM.
2.5. Cloud computing.
2.6. Crowdsourcing and crowdfunding.
2.7. Innovation in communication and marketing: augmented worlds, virtual worlds, mirror worlds, lifelogging, artificial intelligence, marketing.
2.8. Economic intelligence and open data.
2.9. Search engine marketing.
2.10. Viral marketing.
2.11. Mobile marketing.
3. PROFESSIONAL USE OF SOCIAL MEDIA
3.1. Platforms.
- YouTube
- Tuenti
- Google+
- An effective digital CV
- Geolocation, a practical approach
- RSS/podcasting
- Social gaming platforms
- Blogs: WordPress. Demand Media
3.2. The app ecosystem and the multi-device environment.
3.3. Social media metrics and ROI.
3.4. Tools for monitoring social media and SMO.
3.5. The communication plan.
3.6. Creating content for your community.
3.7. Managing content at a 2.0 event.
3.8. Legal aspects of new technologies illustrated with case studies.
3.9. Building loyalty on social media and the internet.
4. DIGITAL MARKETING PLAN
4.1. Proposals applied to a digital marketing plan.
4.2. Results of a digital marketing plan.