Course description
Create and maintain an online shop based on the open-source system PrestaShop, including its customisation and its use to attract new customers through free and paid promotions.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
1. CREATING AN ONLINE SHOP.
1.1. Introduction to the online shop.
1.2. Types of domain names. How to choose a name.
1.3. Types of web hosting. How to choose a hosting provider.
1.4. Purchasing domains and web hosting.
1.5. Installing PrestaShop.
1.6. Customising the look of PrestaShop with themes.
2. MANAGING AN ONLINE SHOP.
2.1. Introduction to online commerce.
2.2. General settings.
2.3. Categories / Products.
2.4. Payment modules.
2.5. Shipping modules.
2.6. Customers and orders.
2.6.1. Customer details and management.
2.6.2. Order details and management.
2.7. User settings.
2.8. Backups.
3. MANAGING AN ONLINE SHOP.
3.1. Product attributes.
3.2. Price groups.
3.3. VAT.
3.4. Languages and translations.
3.5. Currencies.
3.6. Working with modules.
3.6.1. Moving and repositioning modules.
3.6.2. Installing new modules.
3.7. Importing product data.
3.8. Updating the version.
4. HOW TO GET MORE CUSTOMERS.
4.1. Displaying products properly in the online shop.
4.2. Google ranking and SEO optimisation.
4.2.1. On-page text optimisation.
4.2.2. Link building.
4.2.3. Finding external links.
4.2.4. Directories.
4.2.5. Using Google search statistics.
4.3. Google AdWords pay-per-click.
4.3.1. How pay-per-click works in AdWords.
4.3.2. Keyword tool.
4.4. Promotion on social media.
4.4.1. Promoting the business on YouTube, Facebook, etc.
4.5. Analysing the profitability of marketing actions.
4.5.1. Statistics with Google Analytics.
4.5.2. Signing up for and installing Google Analytics.
4.5.3. Analysing with Google Analytics.
1.1. Introduction to the online shop.
1.2. Types of domain names. How to choose a name.
1.3. Types of web hosting. How to choose a hosting provider.
1.4. Purchasing domains and web hosting.
1.5. Installing PrestaShop.
1.6. Customising the look of PrestaShop with themes.
2. MANAGING AN ONLINE SHOP.
2.1. Introduction to online commerce.
2.2. General settings.
2.3. Categories / Products.
2.4. Payment modules.
2.5. Shipping modules.
2.6. Customers and orders.
2.6.1. Customer details and management.
2.6.2. Order details and management.
2.7. User settings.
2.8. Backups.
3. MANAGING AN ONLINE SHOP.
3.1. Product attributes.
3.2. Price groups.
3.3. VAT.
3.4. Languages and translations.
3.5. Currencies.
3.6. Working with modules.
3.6.1. Moving and repositioning modules.
3.6.2. Installing new modules.
3.7. Importing product data.
3.8. Updating the version.
4. HOW TO GET MORE CUSTOMERS.
4.1. Displaying products properly in the online shop.
4.2. Google ranking and SEO optimisation.
4.2.1. On-page text optimisation.
4.2.2. Link building.
4.2.3. Finding external links.
4.2.4. Directories.
4.2.5. Using Google search statistics.
4.3. Google AdWords pay-per-click.
4.3.1. How pay-per-click works in AdWords.
4.3.2. Keyword tool.
4.4. Promotion on social media.
4.4.1. Promoting the business on YouTube, Facebook, etc.
4.5. Analysing the profitability of marketing actions.
4.5.1. Statistics with Google Analytics.
4.5.2. Signing up for and installing Google Analytics.
4.5.3. Analysing with Google Analytics.