Course description
Set objectives focused on the digital customer and on the new technology and data architecture, transforming business strategies.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
1. INBOUND MARKETING (EMAIL MARKETING - CONTENT MARKETING - BLOGS - BUYER PERSONA)
1.1. Inbound marketing vs content marketing
1.2. Inbound stages
1.3. Permission marketing
1.4. Email marketing
1.5. A/B testing
1.6. Types of strategy
1.7. Newsletters and blogs
1.8. Content curation
1.9. Storytelling
1.10. What a blog is and what it offers
1.11. My first blog
1.12. Design and templates
1.13. How to make it stand out online: tools
1.14. Types of strategy
1.15. Newsletters and blogs
1.16. Content curation
1.17. Introduction to the buyer persona
1.18. How to create your buyer persona
1.19. Tools
2. DIGITAL MARKETING PLAN
2.1. Marketing plan
2.2. What is digital marketing?
2.3. Digital marketing strategies
1.1. Inbound marketing vs content marketing
1.2. Inbound stages
1.3. Permission marketing
1.4. Email marketing
1.5. A/B testing
1.6. Types of strategy
1.7. Newsletters and blogs
1.8. Content curation
1.9. Storytelling
1.10. What a blog is and what it offers
1.11. My first blog
1.12. Design and templates
1.13. How to make it stand out online: tools
1.14. Types of strategy
1.15. Newsletters and blogs
1.16. Content curation
1.17. Introduction to the buyer persona
1.18. How to create your buyer persona
1.19. Tools
2. DIGITAL MARKETING PLAN
2.1. Marketing plan
2.2. What is digital marketing?
2.3. Digital marketing strategies