Course description
Acquire the knowledge needed to make the most of the advantages of running an online business and to discover the possibilities that social media offer any business.
Why enrol on this course?
Who can take this course?
Employed, self-employed or unemployed people who want to improve their skills.
Free course
Subsidised training, at no cost to the student.
Online course
Study from home with a flexible format.
Certified course
When you finish you will be able to certify the training you have completed.
Course content
E-commerce and how it differs from traditional commerce.
Basic concepts.
Types.
Scope.
Regulations that guarantee the security of transactions.
Taxation.
Data protection.
Secure transaction management.
Secure information exchange and handling procedures with public administrations.
New relationships with public administration.
Online procedures.
Online identification systems.
Certificates.
Electronic signatures.
Autonomy in commercial and business performance.
Designing, creating and managing a marketing plan.
The plan as a management tool.
Using digital marketing in sales management.
Social media.
Other web tools for sales management.
Commercial and market research.
Introduction to neuromarketing.
Basic concepts.
Selling through social media marketing.
Web marketing design.
Marketing techniques.
Analysis and statistics.
Basic concepts.
Types.
Scope.
Regulations that guarantee the security of transactions.
Taxation.
Data protection.
Secure transaction management.
Secure information exchange and handling procedures with public administrations.
New relationships with public administration.
Online procedures.
Online identification systems.
Certificates.
Electronic signatures.
Autonomy in commercial and business performance.
Designing, creating and managing a marketing plan.
The plan as a management tool.
Using digital marketing in sales management.
Social media.
Other web tools for sales management.
Commercial and market research.
Introduction to neuromarketing.
Basic concepts.
Selling through social media marketing.
Web marketing design.
Marketing techniques.
Analysis and statistics.